How One Restaurant Shoot Day Can Create 30 Days of Content

A full day of photo and video at your venue should generate at least 30 days of content for your socials. Most restaurants get 5–10 because nobody sat down and planned the rollout.

This is the rollout we build into every monthly content day.

Day 1–7 — Hero week

Lead with the strongest hero shot, the strongest reel, and your best dish. The week one job is to anchor the brand impression — every other post in the month sits on the impression made in the first seven days.

• Day 1 — Hero feed post, photo only, single image
• Day 2 — Hero reel, full 15-second cut
• Day 4 — Story sequence — behind-the-scenes from the shoot day
• Day 6 — Carousel — "What was on the table" — five dish shots
• Day 7 — A second reel from the same shoot, different dish

Day 8–14 — Menu deep dive

Now you pivot to the menu itself. The audience saw the vibe in week one; now you give them the food.

• Day 8 — Single-dish hero shot
• Day 10 — Dish-of-the-week reel (often the same dish, different angle)
• Day 12 — Carousel — ingredient sourcing or chef portraits
• Day 14 — Drinks feature — cocktails or wine, photo or reel

Day 15–21 — People week

Audiences remember faces. Week three is for the team, the regulars, the chef stories.

• Day 15 — Owner / chef portrait shot
• Day 17 — Front-of-house reel — service energy, music up
• Day 19 — A regular's story — UGC or a quote post
• Day 21 — Team carousel — names, roles, one-liner each

Day 22–28 — Conversion week

By now the audience is warm. Time to pitch.

• Day 22 — Booking-driving reel — show a fully booked Friday
• Day 24 — Offer post — set menu, drinks special, a tasting menu
• Day 26 — Press / review post — a recent quote or feature
• Day 28 — A direct ask — book a table, link in bio

Day 29–30 — Reset

Two soft posts that wrap up the month and bridge to the next shoot day.

• Day 29 — A quiet, atmospheric photo — the room at dusk, no people
• Day 30 — A teaser — "What's on next month's menu" — and you are back in hero week

Why it works

Restaurants that post nine times in week one and then disappear for three weeks lose the algorithm's trust. A rhythm — hero, menu, people, conversion — keeps reach steady and gives every post a job.

Talk to us

If you would rather we ran the calendar (and the shoot, and the posting, and the ads), see Restaurant Social Media Management London. Or for a one-off shoot day you can sequence yourself, book a full-day shoot.